A well-designed business sign is the primary way customers find out your business exists. It is far more effective than advertising in the newspaper, Yellow Pages, TV or radio. In fact, a recent survey indicated that 35% of shoppers found a new business simply by seeing the company’s sign.
It is estimated that on-premise signage catches more customers than any other method of marketing, including word of mouth and direct mail. Signage also attracts impulse shoppers who are passing by and suddenly decide to make a quick stop at your store or service location. In addition, signage is highly effective at turning local residents into regular customers. About 12% of people move to a new location each year, so your on-premise business sign can help turn new residents into loyal customers. Check out our page at https://www.oaklandsignagecompany.com/.
The first step in designing a new business sign is to consider the purpose of the sign. This will help you determine what type of sign to get, as well as the content you want to include on it. A simple sign that communicates just the name of your business may be sufficient if you’re an office building or retail store. However, it’s generally better to add a tagline or descriptive word or two so your audience can instantly tell what type of service or products you offer.
Incorporate your logo in the design of the business sign to create a strong brand identity for your company. Ideally, your company’s logo should be at the center of your business sign and appear in a size that is large enough to be easily seen from a distance. You may also choose to include a simple graphic icon that helps to further promote your company’s brand.
Once you’ve decided on the design of your business sign, it’s important to review your town or city’s signage regulations before finalizing your plan and submitting it for approval. Many cities have strict rules on the shape, style and content of business signs.
A full-service sign company will guide you through the process of selecting the best signage options for your business. They will understand your business goals, the types of customers you’re looking to attract and the type of information you need to share on your signage. They will be able to explain the pros and cons of different materials and help you select the perfect signage for your company.
Choosing the right digital signage tools is essential for creating and managing your business signage. A good tool should be easy to use, with features that allow multiple team members to create and edit content. The platform should also provide robust security to prevent data breaches or unauthorized access. In addition, it should support a variety of media formats for maximum flexibility and compatibility with your hardware. A good tool will also provide detailed analytics on the performance of your signage and provide an easy way to report and monitor trends. A digital signage platform that supports the latest telecommunications protocols is the best choice for your company’s needs.